Maybe I'm just hyper-aware of breast cancer... being down to one boob and still having pretty short hair from chemo and all..
but, I'm kind of perplexed about the marketing campaign for some upcoming breast cancer events.
The events themselves I understand -- generally the funds go toward research or support of breast cancer patients. I love their intent -- and I know I've benefitted from those efforts. Heck, I'm sure that the pretty constant breast cancer awareness messages prompted me to go to the doctor earlier than I would have otherwise...
The problem is that the marketing campaigns use rhetoric that confuses me. They say things like, "I want to take a stand against breast cancer" -- as if there are lots of folks out there takeing breast cancer's side... I fail to see how it's necessary to be vocal in opposition to breast cancer. Who is out there saying "yea breast cancer"? Can someone explain to me?
I'm not saying folks ought not participate in these events -- I just wonder if the marketing makes more sense to those of us who haven't had a breast cancer diagnosis.